CodeCast Brand Identity
Web, Visual Design
An updated brand identity for the early-stage startup aims to be fun and colourful, bold, modern and confident, helping passionate developers teach each other.
CodeCast is an open teaching and learning platform for coding, made for software developers to create high-value training materials by capturing and sharing their codes. I helped CodeCast rebuild a new brand identity and create graphical deliverables.
Collaborations
CodeCast Team, Tammam Kbeili (Founder & CEO), Nelson Lee (Product Manager)
My Role
Brand Design, Web Design, Illustration, Concept Development
Time
Oct 2020 - Mar 2021
Link
CodeCast: info.codecast.io
The New Identity
Designed to be timeless and versatile for youths and facilitate a learning environment.
While the old logo design reflected a fun and technical aspect of CodeCast’s identity, there were challenges with flexibility with certain applications in terms of legibility and adaptability.
The final symbol was the main central graphical piece with splashes of bright colours represented by code editor highlights. The symbol represents the qualities of the platform for code and video playing, CodeCast.
CodeCast Logo Concept
CodeCast iterations
CodeCast before and after
Brand + Style Guideline
To give a face-lift to this brand, I started creating a Brand + Style Guideline in collaboration with our team for the brand personality, voice + tone, target audience, and value proposition together.
Marketing Site
After the new brand identity was in place, my team and I put together a new website that utilizes the new design language, content, and feature illustrations.
The site's goal is to show-and-tell our audiences how we can create their stories in our platform, how they can teach and what they can learn, creating space for developers to learn, range and code interactivity.
Live site: info.codecast.io
Reflection - Don’t be afraid to explore and take a risk
Exploration of ideas can be scary and risky, especially helping a new start-up to build a new brand. I need to think about how the business might evolve. Does it stand for the time’s weathering? Is it reflective of CodeCast’s identity? A lot of constraints could easily lock down creativity.
In the end, I liked the final result, as it was a highlight point for my team to talk about in our weekly standups. I learned to be more explorative and bold with my ideas, and truly trust the process.